Kim Kardashian reunites Victoria Secrets Angels Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel for “SKIMM fit Everybody” ad campaign 2022.
Kardashian can expertly draw attention to her latest venture, or at least get people talking on Twitter.
That seems to have been her plan with her latest Skims campaign, which brought together four legend models for the first time ever.
The ad campaign “SKIM FIT EVERYBODY” 2022 features four Victoria Secret legends—Alessandra Ambrosio, Candice Swanepoel, Heidi Klum, and Tyra Banks—posing together in Kardashian’s much-loved underwear line.
“Kim Kardashian selected all four household names to star in the campaign showcasing the models’ strength, energy, and everlasting allure with imagery that reflects the group’s enduring legacies,” Skims said in a statement. “With this campaign, SKIMS salutes strong, powerful women, highlighting the high fashion collective’s prestige in shapewear pieces that make all women feel like icons.”
Kardashian shared photos of the campaign on Instagram, which featured her joining the foursome in some shots. “OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic,” she wrote alongside pics of the Skims founder flanked on both sides but the four supermodels.